Dr. Edmund Chow is the Programme Leader in the Master’s Degree in Arts Pedagogy and Practice at LASALLE College of the Arts, Singapore. He is an applied theatre practitioner whose work spans across sectors and communities. Dr Chow started a Drama Club in the Prison School in Singapore, and then established a life skills curriculum for rehabilitation. He has also used drama and worked alongside drama therapists in psychiatric hospitals in New York. He has lived in Afghanistan and managed a 37-episode radio drama on women’s empowerment and entrepreneurship. More recently in Singapore, his theatre productions focused on women’s stories during the partition of India and Pakistan. He has an M.A. from New York University, a Ph.D  from the University of Manchester, and a Postdoctoral Research Fellowship from INSEAD Business School. Today, at LASALLE, he teaches postgraduate students to conduct educational research in fine arts, music, dance, theatre, film, and design, and to enhance the teaching of their craft. 

A recipient of two National Arts Council Scholarship awards from Singapore and the William Vorenberg Award for Directing from New York University, Dr Chow has also garnered the top award consecutively for three times at the Professional Speakers Academy in London. He is also the TEDx INSEAD public speaking coach, and has coached several C-suite leaders and entrepreneurs.


“Even though the presentation was devoid of statistics and data, Steve Jobs created a psychological contract with his audience through intimate storytelling, This caused his audiences at the Worldwide Developers Conference (WWDC) to reflect and take action.”

(Read more from INSEAD Knowledge here.)


Engaging an audience requires an understanding of embodiment – from bodily states to cognitive and emotional states. 

Maya Angelou once said. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Knowing the question of “How do you feel” is a matter of proprioception and interoception. Here, I have broken down some of the elements to consider when engaging with groups of people. (Read more.)