Dr Edmund Chow is the Programme Leader in MA Arts Pedagogy and Practice at LASALLE College of the Arts. He was a Post-Doctoral Fellow at INSEAD within the Organisational Behaviour area of leadership and communication.


Edmund is an accomplished theatre director in Singapore where he incorporates theatre improvisations, drama games, role plays, and storytelling in the world of business and public speaking. At INSEAD, he teaches leadership and communication modules across the MBA degrees, Global Executive MBA, and Executive Education programmes in Fontainebleau, Singapore, and Abu Dhabi in experiential ways.

Prior to working in Europe’s top business school, Edmund has used the arts, imagination, and creativity for more than 17 years working in secondary schools, prisons, psychiatric hospitals, and communities. Edmund was instrumental to starting a Drama Club and a sustainable Lifeskills programme in the Kaki Bukit Centre (Prison School) for prison inmates in Singapore. He is a certified educator from the National Institute of Education (NIE), and is also an adjunct lecturer there, teaching pre-service diploma and in-service postgraduate degrees in curriculum development, lesson planning, facilitation, applied theatre, and learning through process drama.

Apart from education, facilitation, and curriculum development, Edmund  has also managed various projects with a non-governmental organisation in Kabul, Afghanistan, especially a 39-episode radio drama project for women’s empowerment. His proposals have also won the bidding process for his NGO. Furthermore, for four years for his PhD, he researched on the culture industry in Afghanistan since 9/11, resulting in several impactful presentations and publications on gender, identity, and cultural diplomacy.

Edmund is also the Director and Co-Founder of Theatre Incorporate.


  • PhD in Drama (Applied Theatre) from the University of Manchester, as he researched on Afghan theatres and cultures. His PhD dissertation is available for download from the University library here.
  • MA degree in Educational Theatre (specialisation in prison theatre) from New York University.
  • Postgraduate Diploma in Education (PGDE) from the National Institute of Education/ Nanyang Technological University.
  • Bachelor’s (Honours, 2nd Upper) degree in English Language (Linguistics) and English Literature from the National University of Singapore.


  • 2017 – Early Educator Institute Scholarship from the Management and Organisational Behaviour Teaching Society.
  • 2012 – National Arts Council Scholarship for PhD at Uni. of Manchester
  • 2008 – Pi Lambda Theta Rho Leadership Award (Nomination) at New York University for excellence in academic achievement and leadership.
  • 2007 –  William Vorenberg Scholarship for Directing from New York University.
  • 2006 – National Arts Council Scholarship for MA. at NYU
  • 1996 – Public Service Commission (PSC) Local Teaching Merit


  • Dr Edmund Chow first appeared on TV on 26 August 2006 during Channel News Asia’s news coverage on his Applied Theatre scholarship to New York University (watch footage here).
  • He was later a featured guest expert on Channel News Asia’s primetime programme “Talking Point”, on 14 July 2014, on the banning of children’s story books by the National Library Board.
  • Edmund’s  latest theatre production “Project Roop Kaur” (15 real women’s stories on the Partition of India and Pakistan) was also featured on Mediacorp’s Vasantham channel, Indian Beats (watch footage here) on 20 October 2017.
  • Edmund was featured in Business Times on 28 June 2019 for his “Storytelling and Leadership” workshop which was sold out at the StoryFest SG (read article here)
  • He was then interviewed on Money FM 89.3, where “The Business of Storytelling” was aired on 10 July 2019 at 6.40pm (listen to broadcast here on the original radio website, or on Soundcloud here).

“The Business of Storytelling” broadcast on Money FM 89.3 (10 Jul 2019)

“The Business of Storytelling” feature in The Business Times (28 Jun 2019)

Mediacorp Vasantham’s Indian Beat (20 Oct 2017) on Project Roop Kaur

Talking Point (14 July 2014) on NLB’s Banned Children Books

Channel News Asia (26 Aug 2006) on NAC Scholarship


What others say about me

  • "His teaching approach is simple, yet comprehensive"

    Rajendu Choubisa, | UCLA-NUS EMBA
    Storytelling is a MUST HAVE skill for all leaders. While most may find it difficult, it’s amazing how simple Edmund can make it for you. I had the opportunity to be his audience as he spoke on various aspects of storytelling and participate in various activities he led. He also used multiple case studies effectively to not only highlight the importance of storytelling, but also to help audience internalize how to use those skills themselves. His teaching approach is simple, yet comprehensive. And the best – he’s not just a great teacher of the subject, but an awesome practitioner as well. Good Luck Edmund, and may your story spread wide and far.
  • "I've made significant progress compared to any other systems that I've learned so far."

    Adrian N. Havelock, BMW Product and Technology Sales Instructor
    I must say, though, that my one-year membership at [name of different organisation withheld] versus the once-a-week coaching I get from you, I've got a lot more from you when it comes to the story aspect. I think that's with the guarantee that I've made significant progress compared to any other systems that I've learned so far. Because of the type of stage anchors I've been using and what you've been showing me online - with you quite in the UK and I'm quite in Trinidad and Tobago - it has made significant impact on how I remember the structure of my story. I just want to say thank you for that.
  • "The result was a polished, no dry eyes in the house presentation..."

    Michael Drury, Senior Director Communications and PR, Asia
      I’ve known Ed for more than five years, and it is a joy to write this much deserved testimonial on his unique skills and talent. Ed is a walking powerhouse. He oozes energy and empathy – which is rare combo indeed – and one that I must have subliminally realised I needed when I reached out for his help, in preparation for a crucial do-or-die Board meeting. I had limited time to prepare what needed to be a thoughtful and flawless presentation, and Ed and I mapped-out a schedule on content and rehearsals. It was not until he was sitting cross-legged on my living room floor, scribbling notes, that I realised how valuable it was to have someone totally independent of content and company, hearing me out and highlighting the invisible “trees” from my forest of verbiage. Content and structure in hand, and in very little time at all, he managed to teach me how to inspire my audience, through a powerful and very personal story-telling technique. The result was a polished, no dry eyes in the house presentation, which would make both me and my content, very memorable (in a great way!) to the powerful business men in the boardroom. If he can get spare you his time, engage him. He’s a treasure.