Stories still seem fluffy to some leaders. With their bias towards numbers, charts, and graphs to predict trends for the next quarter, leaders prefer data which can be quantified (understandably so) – because they sound most palatable to shareholders. Numbers almost, always, sound credible and certain. However, numbers are statisticians’ ways of interpreting data. It…

Imagine the allure of the Red Riding Hood story for children, or James Bond for adults. Or take a look at Mr Bean who is known across the world, who is so famous that  even without the need for English as a tool for communication is understood. Now, imagine that your business can harness the power…

© 2010 | EDMUND CHOW

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